BRAND IDENTITY
The brand that finally feels like you
You've built the business. Now let's make sure your branding reflects it.
Built to grow
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Clarity before creativity
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Made with purpose
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Built to grow ✳︎ Clarity before creativity ✳︎ Made with purpose ✳︎
Can I make a guess?
You don't actually hate your branding.
It got you this far, and it’s helped you launch your business, find your first clients and build something you're proud of.
But somewhere along the way...
Your business grew, and your branding didn't.
Now every time someone asks for your website, you hesitate. Every time you create a social post, it takes longer than it should. And every time you look at your logo, you think..."That doesn't really feel like me anymore."
If that's you...
You're in exactly the right place.
You don't need to have it all figured out.
And to be honest, I'd rather you didn't. Because figuring it out together is one of my favourite parts of the process.
One of the biggest worries people have before they work with me is..."I don't really know what I want."
Perfect. That's literally my job.
You don't need to arrive with a Pinterest board full of ideas or know which fonts you like. You just need to tell me about your business. I'll help with the rest.
Here's something I hear all the time...
"I think I just need a new logo." Sometimes that's true (but not often I will be honest).
Most of the time, the logo isn't the problem. It's just the most obvious symptom. Usually, your business has evolved and you've become more experienced, found your niche, and you’re attracting different clients.
But your branding is still introducing the version of you from when you first started. That's what we need to change.
This isn't about making things look pretty.
It's about making things feel right.
Because when your branding reflects the quality of your work...
Everything gets easier.
Talking about your business.
Sending people to your website.
Showing up online.
Charging what you're worth.
You're no longer trying to convince people you're the right person. Your branding is already doing some of that work for you.
So... how do we get there?
First, we talk.
Not in a scary, corporate workshop kind of way. Just an honest conversation about your business, where it's been and where it's heading.
Tell me everything. The messy bits. The exciting bits. Even the things you don't think are important.(Especially those).
Then I start joining the dots.
Not before. Because once we know what we're trying to say, designing becomes a whole lot easier.
Every colour, every font, every decision, it all has a reason to be there.
Then comes my favourite bit.
The reveal.
It's usually followed by one of three things.
A big smile.
A happy swear word.
Or..."I've actually got goosebumps."
That's when I know we've got it.
By the end, you'll have...
A brand that feels like you.
A brand you're proud to build your business around.
A brand that reflects where your business is today, not where it started.
And the confidence that comes from knowing everything finally fits together.
Everything you need to build a confident, strategic brand identity.
Brand discovery questionnaire
Two creative moodboards
Primary logo suite
Secondary logos and brand marks
Carefully chosen typography
Strategic colour palette
Brand mock-ups
Brand guidelines
Every decision has a purpose.
Nothing is added just for the sake of it.
What's included?
What People Are Saying
“Having only worked in the corporate world before, starting my own business felt a bit daunting. But Beka’s incredible branding has given me the confidence and clarity I needed to truly go for it. As a fellow mum, it was also amazing to experience that sense of women supporting women in business. It was such a positive and uplifting experience!”
— Kerry Etheridge, Wellness with Kerry“Working with Beka was so simple. After providing a short brief that outlined that I wanted something bold, colourful and to stand out from the sea of VAs and and that showed off the fun side of my personality, Beka was able to produce ideas that met every single criteria. A new brand vibe that jumps off the page or screen, differentiating me from a lot of my industry.”
—Julia McGuinn, Virtual Assistant “Working with Beka was a pleasure from start to finish. She took ours ideas and turned them into a professional, unique brand that we can't wait to share with the world. She captured our vision perfectly, adding her own insights and ideas which we absolutely loved. Beka made the whole process so easy, we knew we were in very capable hands. I'd work with Beka again and again (And I will in the future!). Thanks Beka!”
— Claire Lockey, The Skills Blueprint Is this right for me?
This package is for you if your business has grown, but your branding hasn't quite caught up.
If you're ready to stop second-guessing how your business looks and start feeling proud of how it shows up.
And if you're looking for someone who'll listen first, design second.
I think we'll get on really well.
Ready?
